Good design is good business. - Ian Schrager


Studio531 was originally established as an art portofolio website in late 1999 demonstrating and showcasing the artworks, drawings, designs and animations of Charlie Rubel. The original intent of the "website" was to make the artwork accessible to the world at large via the world wide web. Through the "interest of" and "fascination for" accessibility, Studio531 was born as a website design company. From late 1999 through 2006, Studio531 was a web design, development and animation studio serving a client base all over the United States, but primarily in the Southern California area.

In the early part of 2006, Charlie Rubel took up work as an e-Commerce and Marketing Director for an existing client. As a result, the focus of Studio531 became smaller projects with an emphasis on Flash animation content.

A few years later, as the Eolas plugin lawsuit against Microsoft and other browser and tech companies took hold of the online browser market, (which required a JavaScript workaround to see Flash) Studio531 realized that the Flash plugin as a design and content delivery vehicle was beginning to not look so good. In 2010, the end of Flash was beginning to rear it's head when Steve Jobs outlined why the technology would not be allowed on the company's IOS hardware products.

From 2010 through 2017, a few select websites were still maintained and a select few animation projects were also created. The death of Flash, as we know it now, was still up in the air as an unforeseen resurrection was still not out of the question.

Then came the announcement from Adobe in July 2017. It was over. New standards for web designs and animations had already taken hold since 2015 and proved to be more efficient and cross-platform friendly,  i.e. HTML5, JavaScript Frameworks, etc..

Today, Studio531 maintains websites for a handful of clients and selectively takes on new projects with a focus on the latest standards and technologies to produce rich and engaging e-commerce and web experiences.

~ Cheers